OpSec Security

Trust is built on authenticity, and in a world full of imitations, protecting your brand’s integrity is more important than ever. Today’s authentication solutions provide the security brands rely on while enhancing the product experience for consumers.

The latest counterfeit threats are sophisticated, and many brands are challenged with how best to protect their products and maintain consumer trust. In addition, authenticity is now critical in solving circular economy challenges, like resale or repairs. But how can you ensure that authentication solutions enhance, rather than detract from your brand’s identity and consumer experience? How can you integrate these solutions into existing production lines without disrupting operations or adding unnecessary costs? With new authentication technologies offering digital connectivity as well as security, the question becomes: how can brands strike the right balance between design, innovation and protection?

For brands facing the dual challenge of safeguarding their products and reinforcing their identity, modern authentication technologies offer a wide array of solutions. From optical variable devices (OVDs) and micro-optics to direct-to-product secure marks, these components can be seamlessly integrated into labels, hangtags, packaging, or directly onto the product itself. These technologies safeguard against counterfeiting by using specialist materials that add a layer of sophistication. Through combining security with functionality and aesthetic appeal, both product integrity and brand identity are reinforced in the eyes of consumers.

Overt Recognition

OVDs and micro-optics offer vibrant colors and attractive imagery that secure and enhance brand identity.

Discreet Authenticity

For a more subtle approach, discreet authentication solutions like direct-to-product secure marks provide a hidden layer of security.

Digital Verification

Authentication labels and marks can be combined with a secure code or digital tag, enabling verification through a smartphone.

Incorporating a range of advanced technologies – including optical security elements, digital coding, forensic markers, and functional components like NFC or RFID – authentication solutions can be tailored to meet the unique needs of each brand and project. These elements can be applied in various ways – whether as security labels, hot stamped foils, laminated films or discreet direct-to-product secure marks. When you’re developing a brand protection strategy, it’s crucial to not only consider security requirements. You also need assurance the authentication device will align with your brand’s identity and existing brand assets like packaging. Practical considerations such as cost, characteristics of novel materials, and seamless integration into production lines are also key factors in creating an effective and sustainable solution.

Authentication solutions for your brand

With brand owners facing acute counterfeit threats, product traceability pressures, and brand enhancement objectives, singular technology approaches are no longer viable. The OpSec Insure™ authentication platform offers the very best optical, secure digital print, and functional components to meet these needs.

Optical Security

OVDs

Micro-Optics

Print and Ink Technologies

Secure Digital Print

Secure Marks

  • Optical Security
    Optical technologies provide simple overt security to ensure your products are simple to authenticate and intuitive for consumers. The bold imagery and switching effects make them easy to identify but highly difficult for counterfeiters to replicate. These optical technologies can also be customized and layered with additional security features, offering an extra level of protection and tailored solutions to meet your specific needs.

    • OVDs: Combining secure micro lithography with world class optical design, OpSec blends multiple origination techniques in one beautiful image. Striking visual effects, from depth and movement to abstract patterns, are originated from optical design that precision engineers light via refractive microstructures. The ultra high-resolution imaging locks the designs securely into the feature itself.
    • Micro-optics: With dynamic and engaging visual effects, our PROFOUND® micro-optics offer multi-directional motion effects that draw attention and invite interaction. The bold colors and movement effects ensure your labels or packaging stand out in the marketplace. The advanced security features embedded in the design provide robust protection against counterfeiting, ensuring the authenticity and integrity of your products.
  • Print and Ink Technologies

    • Secure Digital Print: Combine multi-layered security with brand enhancement, offering an agile and sustainable way to protect your products. A key advantage of secure digital print is its flexibility – allowing you to customize features that suit your brand’s unique needs. Whether you want to incorporate multiple levels of authentication or create personalized elements for each individual product, secure digital print enables you to tailor your security approach while reinforcing your brand identity.
    • Secure Marks: For brands seeking discreet, reliable authentication methods, secure marks offer a versatile solution. By integrating direct-to-product printed codes, you can ensure authenticity without disrupting your product’s design. Whether applied via flexo, offset, or digital print, secure marks can be customized to suit your needs. Combine them within or alongside QR codes for a semi-overt application or choose specialist inks for a covert approach.

Design and integration for your brand

We work closely with brands and technology partners to continuously evolve the platform and stay ahead of counterfeiters.

Brand Design:  From the start, we work alongside you to adhere to brand guidelines and cater to your existing or proposed packaging and product designs. We help you define the most appropriate solution based on your requirements, whether it is overt end user authentication, high security for enforcement officers or something subtle to integrate into existing designs.

Integration and Functionality: We discuss and identify with you the most efficient way to integrate technology into existing factories. This could be converting novel materials into labels or direct-to-product printed secure marks. We also ensure the product format will work once in the market, whether it’s a label applied to a consumer electronics product, or a hangtag attached to sports merchandise.

Authentication and Traceability: By incorporating a unique identifier (UID) or a QR or data matrix code, you gain the added benefit of product traceability. These physical authentication devices offer deeper consumer engagement as well as protection. With digital verification built in, your products will not only be secure but also create more meaningful connections with your audience.

Ready to safeguard your products and enhance your brand? Discover the right authentication solution today.

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