Sports and Apparel

Our Impact

Applying insights and solutions to real world challenges

The sports industry is dynamic, challenging and inspiring brands as they navigate a shifting landscape. OpSec empowers sports and apparel brands with the solutions and insights needed to thrive in an ever-changing market.

OpSec understands the intricate challenges of licensing, counterfeit, media partnerships, and consumer engagement. Sports and apparel brands depend on our insights to optimize and safeguard rights and revenues as they navigate commercial partnerships. So whatever complexities arise, we aim to provide the resources and support to tackle the opportunities and challenges of this fascinating industry.

Industry Insights

Summer of Sport: embracing the authentic fan experience

Amidst the thrill of summer sports, ensuring an authentic experience is essential. Explore the steps needed to verifying genuine sports merchandise, avoiding ticket scams, and choosing a streaming service option that benefits fans and teams.

Innovate to protect: transforming sports media to defeat piracy

Digital content is evolving as the transformation to more flexible sharing policies changes how sports are consumed online. Unlock the balance between fan engagement and content control, and its broader implications requiring both innovation and vigilance.

Case Studies

As with any iconic identity, the Football Association and its official products are targets for counterfeiters. The FA turned to OpSec to help safeguard their brand and the revenues associated with licensing and retail.

Fans that follow European club football expect quality and true authenticity from official merchandise. OpSec worked with TEAM Marketing to optimize workflows and add distinctive security to official UEFA products.

National sports associations face competing demands from fans, licensees, and stakeholders. The Scottish FA chose OpSec solutions to protect its official licensed merchandise and help preserve the fan experience.

Brand Matters

Women’s sports are moving from sidelines to primetime

Women’s sports have made significant strides, but are traditional strategies enough to sustain continued change? Dive into the challenging and inspirational world of athleticism to understand how teams are seizing opportunities amid shifting trends.